MAWorking
07-30-2003, 07:39 AM
Repeatedly, the developers have found themselves for having failed to deliver on "promises" they didn't even remember making. "[Class X] is a formidable fighter" is a disposable piece of marketing fluff to the developer, but to the player who reads it and bases on it his picture of the character of Class X he will create in the game, it represents a solemn promise. And so the developer and the player stare at each other in mutual incomprehension, unable to grasp why the other cannot see the blatantly obvious truth of their position, brought to stammering, incomprehensible rage by the other's obtuse refusal to talk *sense*.
The developer simply wants to make the game, do something interesting for a living, and make money. The player simply wants to play the game, hang out with their friends, and have fun.
You talk about the implied social contract, and I do agree that this exists, but excuse me if I view this as an article pointing out the reaction, but not the cause.
You yourself dropped the CSR to the lowest level of the chain. The one (or group) that actually has communication with the players.
The issue isnt they don't understand each other.... the issue is false expectations.
The break down starts early with the description.
"[Class X] is a formidable fighter"
And allowed to fester and grow over the time from announcement, through testing to release.
Marketing gurus and the King/Dictator throw out the term "formidable" and "fighter" and leave it there for players to ponder for months on end.
Left unaddressed, formidable becomes a physical size... a giant of a player, or one that is hardy. Fighter becomes a dual sword wielding ninja type or a complete and utter tank of a player.
Are they accurate? Who knows? No one bothered to try and paint a more realistic description. The false expectation of the player is allowed to wander through the world of creativity and dreaming with no one to say, no thats not true.
In my opinion, the issue isn't the command chain or the lack of the right hand talking to the left. The issue has been the inability of developers to address the expectations of the players.
Let them dream and they will create a world of their own. Leave it unanswered, and they will eventually feel cheated... the promise was broken... their false expectations allowed to become reality and ultimately the social contract is broken.
The CSR, the marketer or the Community Manager must not only identify the expectations, but address them and put them to bed early, with no dinner.... The CSR is low man on the poll, when reality is they should be the center of the hub... the one person, or group, that knows all, and knows all to distribute it in a meaningful way.
The developer simply wants to make the game, do something interesting for a living, and make money. The player simply wants to play the game, hang out with their friends, and have fun.
You talk about the implied social contract, and I do agree that this exists, but excuse me if I view this as an article pointing out the reaction, but not the cause.
You yourself dropped the CSR to the lowest level of the chain. The one (or group) that actually has communication with the players.
The issue isnt they don't understand each other.... the issue is false expectations.
The break down starts early with the description.
"[Class X] is a formidable fighter"
And allowed to fester and grow over the time from announcement, through testing to release.
Marketing gurus and the King/Dictator throw out the term "formidable" and "fighter" and leave it there for players to ponder for months on end.
Left unaddressed, formidable becomes a physical size... a giant of a player, or one that is hardy. Fighter becomes a dual sword wielding ninja type or a complete and utter tank of a player.
Are they accurate? Who knows? No one bothered to try and paint a more realistic description. The false expectation of the player is allowed to wander through the world of creativity and dreaming with no one to say, no thats not true.
In my opinion, the issue isn't the command chain or the lack of the right hand talking to the left. The issue has been the inability of developers to address the expectations of the players.
Let them dream and they will create a world of their own. Leave it unanswered, and they will eventually feel cheated... the promise was broken... their false expectations allowed to become reality and ultimately the social contract is broken.
The CSR, the marketer or the Community Manager must not only identify the expectations, but address them and put them to bed early, with no dinner.... The CSR is low man on the poll, when reality is they should be the center of the hub... the one person, or group, that knows all, and knows all to distribute it in a meaningful way.